How to Write a Great Business Proposal

How to Write a Great Business Proposal

A compelling business proposal is crucial for securing deals and demonstrating your brand’s ability to handle projects effectively. Even if your service or product is top-notch, a poorly crafted proposal can hinder your chances of gaining new clients. Every business must master the art of creating a strong and winning business proposal.

What is a Business Proposal?

A business proposal is a formal document created by a company to pitch its services or products to prospective clients, aiming to secure new projects. It is different from a business plan, which outlines a company’s overall strategy and operations for generating profit. A business proposal focuses on winning specific jobs and acquiring new customers.


Types of Business Proposals

1. Solicited Business Proposal

A solicited business proposal is requested by a prospective client before finalizing a deal. Companies often seek proposals from various brands to solve specific problems and choose the best fit. A well-crafted solicited proposal can help you stand out among competitors.

2. Unsolicited Business Proposal

An unsolicited business proposal is sent to a potential client without their request, similar to cold emailing. It aims to attract the client’s business by addressing their potential problems and offering solutions.

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How to Write a Winning Business Proposal

Regardless of the type, every business proposal should include three main points: the client’s problem, the proposed solution, and pricing information. Here’s a step-by-step guide to writing a winning business proposal:

1. Start with a Title Page

Your title page should convey essential information about your business, including your name, company name, client’s name, and submission date. Ensure it is professional and appealing, for example: “Software Development Proposal. Prepared for: [Client’s Name], Created by: [Your Name].”

2. Table of Contents

A table of contents helps clients navigate your proposal easily. Make it simple, clear, and if submitting electronically, ensure it is clickable for easy access.

3. Executive Summary

The executive summary explains why you are sending the proposal and why you are the best fit for the job. Be concise and specific, highlighting your business’s strengths and how you can help the client. For example: “We help landowners connect seamlessly with buyers…”

4. State the Client’s Problem or Needs

Clearly summarize the client’s current problem. This demonstrates your understanding of their needs and positions you as the ideal solution provider. Conduct thorough research to accurately address the issue.

5. Present the Solution

Detail your plan of action to resolve the client’s problem. Tailor your solution to their specific needs, outlining the deliverables, methods, and project timeline.

6. Share Your Qualifications

Build trust by sharing your qualifications, including skills, experience, certifications, and relevant case studies. This reassures the client of your capability to deliver.

7. Schedule and Benchmarks

Specify the project timeline, ensuring it is realistic and achievable. If you are offering a product, this section may not apply and can be omitted.

8. Pricing Options and Legal Terms

Refer to the client’s “request for proposal” to understand their budget and provide a pricing structure accordingly. Include a fee table and outline any legal terms or conditions, such as necessary permits or licenses.

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9. Summary and Conclusion

Recap the main points of your proposal, emphasizing why you are the best choice. Provide your contact information for easy follow-up.

10. Space for Signature

Include a section for the client’s signature and a brief explanation of what they are agreeing to upon signing.


A well-crafted business proposal is vital for offering your product or service to another firm. It establishes you as an expert in your field. By following the guide above, you can create effective business proposals that increase your chances of securing new projects and clients.

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